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Research papers

Brand effect

Although manufacturers invest a lot of resources to develop their brand, removing the 'brand effect' is sometimes necessary to get a more objective view of the product characteristics. During Car Clinics, the brands' promises can be so strong that...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Claudia Chin, Simon Wilson, Nathalie Sannino
March 4, 2002
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Citation

Chin, Wilson and Sannino (2002a, March 04). Brand effect . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brand-effect-